What do you do when the phone rings? You pick up, or let people leave a message on your voicemail and check it soon after. The phone has been ringing for a long time now in the development sector. What do you do when a caller starts conversing? You talk back - if only to say you're going to hang up. We talk a lot in the sector. What do you do when the caller starts shouting? You hang up, even if the other person has a valid reason to shout. In the development sector, we don’t like shouters. We often hang up. What do you do when the phone doesn't ring? You don't exist - at least according to others. In short: you have become irrelevant.